yorkshire cancer resEarch
Brand positioning | TV | Digital

for
more
life
without cancer

A brand and DRTV campaign, For More Life Without Cancer told the region’s cancer story through the voices of people with lived experience. This integrated brand campaign blended pro-footage with UGC to create 30s TV spots, 45-180s social edits, content hub and photo stories all putting real people at the heart of the campaign.

Production partner: simonwaldron.film
Photography: Hannah Maule-ffinch
Casting: sixminutes.com

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Practical action

Brand campaign

Help age

Global brand campaign