youth without limits

A fresh new brand identity, narrative and positioning to support DofE’s shift to a more dynamic, inclusive organisation. The concept was developed in collaboration with young people from start to finish, steering everything from language to colour-ways. The headline typeface “Unlimited Headline” was co-created with a 16-year old Art student, carrying the DofE’s youth-led values right the way through the creative.

Photography: Hannah Maule-ffinch