Do it
for
youth

A distinctive cause-led proposition and supporting visual identity for DofE’s fundraising events, creating clear stand-out in a highly competitive environment. Collaborating closely with the internal brand and fundraising teams, the look and feel builds on their DofE’s core brand to engage this clearly defined audience of runners, hikers, swimmers and cyclists of all ages. The concept, headlines and supporting messaging major on the award scheme’s charitable purpose to help young people build lifelong belief in themselves. Reminding participants why their fundraising matters.